Analog is the new digital
From BarcampUKGovweb
Printed magazine. Glossy. Aspirational. Portable. Accessible. Technophobe love 'em. Ministers can hold them up in a photocall. They get passed on. They get kept.
What if we had a magzine (printed or print-ready PDF) specifically around GovWeb 2.0 or maybe the broader non-profit Web 2.0. Mix of case studies, news and explanation, opinion. Aimed not at us - we're all RSSed, Twittered and generally information and knowledge-loaded. No aimed at the people we need to get on board: the Grade IVs (or whatever they are now), ministers, ministers aids, heads of PR/Comms who don't get it etc. yes it would be evangelical but also strategic and utilitarian. - Paul Caplan
Contents |
Who's Involved
Links
Possible Sponsors
- Google? (unlikely. I'm told they don't do cash)
- Possibility perhaps of non-commercial sponsors with an interest in Govt and people being closer
- BT?
- Cisco?
Printers
- Turners?
Potential Content Areas
- Present case studies that are accessible, show ROI, results
- Present leading inspirational thinkers
- Keep readers up-to-date with developments in way that ground that new service in real world of comms and public service
- Show readers that there are already pockets of people who 'get it' within Gov and so show how possible to move forward with low risk
- Provide readers with access to team of integrated consultants and advisors who share perspective and philosophy (with diff emphases of course) which mean that any project can start and deliver quickly and effectively.
To dos
- Some form of commitment from Govt side folk to get distribution sorted
